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About  Elizabeth

Personal Profile

​I self-identify as the sales, project management, and marketing equivalent of a Swiss Army Knife. Elegant in its efficiency. Flexible and capable of multi-tasking or mono-tasking in sequence. Capable of celebrating wins (Corkscrew) as well as digging out solutions (Penknife) with equal aplomb. In seriousness, I have 20 years of experience in creative direction and marketing, from product launches to digital campaigns to brand development to face-to-face marketing. My projects have won awards in event and retail design, financial marketing, tradeshow marketing, and museum and kiosk campaigns.

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Awards

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  • Winner: NEFMA Best Branch Refresh (2021)

  • Winner: NEFMA Best Brand Activation (2021)

  • Runner Up: NEFMA Best Branch Refresh (2021)

  • Runner Up: NEFMA Best Branch Design (2021)

  • Silver Winner in “Brand”, (Dime Bank), Financial Marketing Awards (2017)

  • Bronze Winner in “Loans”, (Dime Bank), Financial Marketing Awards (2017)

  • Award of Merit, “UnBuilt Concept” (Bayonne Community Bank), NEFMA (2016)

  • Gold Winner in “Brand”, (CapCom Federal Credit Union), Financial Marketing Awards (2015)

  • Award of Merit, Financial Branch Interior (Dean Bank, Bellingham, MA), NEFMA (2015)

  • Fab 50 (Top 50 Event Fabricators in the US), Event Design Magazine (2014, 2015)

  • Top 50 Retail Design Firms, VM+SD Magazine (2014, 2015)​​​

  • Best Pop-up (Retail) Environment, Event Design Magazine, (2012)

  • Gold Award, Exhibit Design, MOD, Modular Exhibit Design Awards (2010)

  • Silver Award, Exhibit Design, MOD, Modular Exhibit Design Awards (2009)​

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Degrees &  Certifications

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  • MA, Acupuncture, Massachusetts School for Pharmacy & Health Sciences in process, completion 2028​

  • CertificateExecutive Coaching  University of New Hampshire, 2005​

  • BS, Medieval Studies Art & Architecture University of Mary Washington, 2004

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  • Certified Sports Nutritionist, ISSA, 2025

  • Certified Profesional Trainer, ISSA, 2024

  • Certified Corrective Exercise Specialist, ISSA, 2024

  • Brain Gym Kinesiologist, Breakthrough International, 2024

  • Bronze & Silver Certifications Sandler Sales Training, 2008,2023, 2024

  • Certified Project Director, Center for Project Innovation, 2023

  • MSF Level 2 Driving Instructor, Motorsport Safety Foundation, 2020

  • LEED AP ID+C, Nexus Green Building Center of Boston, 2009

Volunteer

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  • New England Financial Marketing Association, Committee Member, Board Member and President 

  • Retail Design Institute, Board member, Boston Chapter Helped organize events and did student portfolio reviews.

  • Exhibit Designer and Manufacturers Association Developed standards for qualifying and authenticating vendor partners in the association.

JAN 2023-PRESENT

INSIDE CULTURE STUDIO

CREATIVE DIRECTOR 

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Direct development and execution of creative strategies to help brands boost brand voice and direct marketing efforts to enhance sales. Implements all aspects of the agency’s service offerings, including social media and PR execution, persona development, and content generation for print, digital, and video. Delivering engaging presentations to clients and stakeholders, conveying project progress, results, and proposals.

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Roles at this Company include:

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- BRAINMOVES, THE ONLINE BRAINMOVES COURSE

FRACTIONAL SALES & MARKETING MANAGER-

  • fractional role in which I am supporting small business’s landing pages, LinkedIn and Instagram campaigns, and email campaigns.

  • Responsibilities included:

    • Ghostwriting copy for social, owner's profiles and articles

    • Sales automation

    • email campaign development

    • Style Guide development

    • Vendor management

 

- BELLE BOX CO.  

FRACTIONAL SALES & MARKETING DIRECTOR-

  • 10-hour-a-week contract role in which I supported this woman-owned small business’s blog, linked-in campaign, and Shopify site.

  • Responsibilities included:

    • copywriting for blogs and articles

    • persona development

    • web programming

    • email campaign development

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- KNARRTEK 

FRACTIONAL MARKETING MANAGER -

  • Sprint-paced contract role in which I supported this small SaaS company

  • Implemented:

    • a new comprehensive marketing campaign

    • a new website 

    • copywriting

    • brand refresh

    • graphic design

    • LinkedIn presentation refresh

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-EBRIDGE MONTESSORI SCHOOL 

FRACTIONAL MARKETING & GRAPHIC DESIGNER- 

  • 30-hour-a-week contract position. In this role I conceived, designed, and executed marketing efforts for a small, growing private school.

    • Responsibilities included:

      • overhauled the website to match current offerings

      • refocused Google Ads and SEO to reflect their new elementary program.

      • implemented a CRM

      • executed a database buy

      • designed and executed email marketing program.

      • redesigned print media for postcards, brochures, and flier campaigns​

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​​Delivered executive leadership support in planning and management of core operations, marketing, and sales. Led a high-performance team of 20+ craftsmen, creatives, project managers, content developers, and installers. Note: I advanced through several roles at Image 4 over the 20+ years I worked there.

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  • Administered performance assessments provided developmental feedback to enhance team skills and productivity.

  • Established and managed a team of creatives who consistently produced award-winning design projects

  • Devised and deployed quality control practices to ensure strict conformity to industry norms, regulations, and

  • methodologies.

  • Supported training on new products and training for new hires

  • Managed internship and cross-departmental training programs​

  •  Developed and deployed trailblazing product initiatives to speed the selection of architectural graphics and decorative panels, “I4Studio” customized library of architectural solutions

  • Developed and Deployed “Digital Storytelling,” a digital SAS + Hardware Content/Signage system geared towards small financial institutions and museums​​

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  • Managed 1800+ national projects per year with varying sizes and ranging from 3 to 1000 deliverables per project.

  • Managed and/or designed  10-20 architectural and branding projects simultaneously

  • Managed rebrand IPO rollout for public utility

  • 300+ retail launches for banks and franchises, as well as numerous museums, tradeshows, events, and a cruise ship.

  • Customer Service & Sales Representative | (2001-2010)

  •  Managed business portfolio with annual sales worth $1.7M+.

  • Created proposals estimates and provided specification assistance to secure additional sales worth $2M+ for the wider sales team.

  • Surpassed KPIs for sales while managing 20 to 30 concurrent projects.

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VP Creative OPS & Creative Director 

 2017-2023

 2010-2017

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Creative Project Manager

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